Reinventing Retirement

What we did

Corporate Branding
Creative Strategy
Naming & Positioning
Identity Design
Exterior Signage
Print Collateral
Brand Execution Guidelines
Print & Digital Advertising

Four Seasons Legend

What you need to know

When Four Season Legend approached us, they were in the final planning stages of a lifestyle centric retirement community in Beijing. Their vision was to create a community that reflected both the cultural heritage of its location and the international style its residents were accustomed to. Our task was to not only create a brand and identity for this community, but to also develop a style that could be applied to a series of communities.

Beginning with an initial brand identity that reflected both cultural essence and cosmopolitan flair, we built on this core foundational brand component to create a comprehensive visual language and branding system that was designed to accommodate a wide variety of applications across multiple locations.

“The essence of an ancient culture infused with the dynamic aesthetic of a cosmopolitan lifestyle.”