What we did
Naming & Positioning
Brand Execution Guidelines
Print & Digital Advertising
Four Seasons Legend
What you need to know
When Four Season Legend approached us, they were in the final planning stages of a lifestyle centric retirement community in Beijing. Their vision was to create a community that reflected both the cultural heritage of its location and the international style its residents were accustomed to. Our task was to not only create a brand and identity for this community, but to also develop a style that could be applied to a series of communities.
Beginning with an initial brand identity that reflected both cultural essence and cosmopolitan flair, we built on this core foundational brand component to create a comprehensive visual language and branding system that was designed to accommodate a wide variety of applications across multiple locations.
“The essence of an ancient culture infused with the dynamic aesthetic of a cosmopolitan lifestyle.”