Beauty & Promise in Mere Space
What we did
Naming & Positioning
Storytelling & Copywriting
What you need to know
With a corporate philosophy that sees “beauty and promise in mere space”, Glic is keenly aware of the aesthetic value of what they offer their homeowners. Combined with a deep commitment to the community and the local environment, and the brand we created for them had to function and be relatable at a corporate, community and personal level.
Through a series of intensive branding exercises, we uncovered a brand for them that translated their vision and intent perfectly, as well as communicated the potential they see in themselves and in their community.
“Every home we build must have the purpose of creating a happier and more comfortable life for its owners.”