Rarity. Distinction. Wisdom.
What we did
Naming & Positioning
Storytelling & Copywriting
What you need to know
A prestigious location, defining interior style, and exclusive ownership model made The Marq exceptional in every sense. With foundational elements this strong, the challenge for this project was not to just bring it to life, but to create a brand that fulfilled its potential.
Beginning with a strategy that leveraged The Marq’s inherent strengths, we broke from tradition by creating a brand that packaged its defining features into an identity inspired by the world of high fashion. The result was an expressive landmark project for our client and set a tone that perfectly matched the international target market for this community.
“Prestige, style, and rarity - uncommon qualities that define a jewel. Precious traits that are the ingredients of opulence, exemplify an uncompromising way of life, and all are distinct hallmarks of The Marq – the unequivocal new standard of luxury in UBC.”