What we did
What you need to know
Our brief from Spectrum Terrace in Orange County was that they needed to break out the mould of traditional commercial office park marketing. To get their target market to notice and engage in the brand, they had all the components in place, but needed a point of focus to bring it all together.
That focal point was the cover of Fortune Magazine. Leveraging existing marketing components like a comprehensive promotional magazine they had developed for the project, we created a series of magazine covers that drove traffic to download the magazine with metrics pulled by a custom landing page.