There are masterplans, and then there’s Union Bay Estates. At 789 acres, its phenomenal size is only surpassed by its scope. Along with the expected mix of home types, retail and commercial, Union Bay Estates’ addition of a business park, college campus, schools, and marina village make it more akin to a new town. To bring this massive vision to life, we began with a comprehensive brand, communications, and collateral strategy, and developed communication tools to target our core audience.