A prestigious location, defining interior style, and exclusive ownership model made Lina exceptional in every sense. With foundational elements this strong, the challenge for this project was not to just bring it to life, but to create a brand that fulfilled its potential.Beginning with a strategy that leveraged Lina’s inherent strengths, we broke from tradition by creating a brand that packaged its defining features into an identity inspired by the world nature + urban. The result was an expressive landmark project for our client and set a tone that perfectly matched the international target market for this community.