Reign is a prestigious residential project by Wesgroup, featuring two towers located in the highly sought-after neighborhood of Metrotown. The concept centers on elegance and sophistication, with a design language that incorporates graceful curves to reflect the architectural vision. Reign redefines urban living by offering a harmonious blend of modern luxury and timeless design, creating a striking presence in one of Vancouver’s most vibrant communities. Through strategic branding, Core positions the project as a symbol of refined living, appealing to those who appreciate beauty, quality, and a elevated lifestyle. This project demonstrates how thoughtful branding and architectural excellence can transform a development into an iconic destination.