A new kind of real estate in a new part of town. The creative challenge of Frameworks was telling multiple stories in a single engaging message. As an industrial commercial space, Frameworks had a fundamental story to tell. Its unexpected location just minutes from Vancouver’s downtown and its stacked industrial product would also need us to ‘reframe’ how industrial space is seen, and its setting in the city’s new urban growth hub spoke to a new future.

Our approach leveraged ‘future growth’ as a central theme and build each of the stories around it, creating a messaging platform that was as dynamic as the project and community around it.

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